As part of its “Be Good to Your Whole Body” campaign, Whole Foods Market will focus on natural makeup during the month of October to help educate consumers about the benefits of cosmetics with natural ingredients, minerals and vitamins. Select stores will have also Mineral Fusion makeup artists on hand for natural makeovers.

For shoppers wanting to try mineral makeup, Whole Foods Market stores will carry an exclusive “fresh face starter kit” by Mineral Fusion for $20 during the month of October, with a portion of the proceeds going to Pink United, a nonprofit organization that supports the fight against breast cancer. More info: www.wholefoodsmarket.com.